Guide to buying outdoor advertising

Guide to buying outdoor advertising for your business within the local area to reach out to millions of potential customers

guide to buying outdoor advertising

In this section we have put together some of the most frequently asked questions and a simple guide to buying outdoor advertising. You will notice that it is a really easy process from planning a campaign right through to going live with your advert in situ.

Generally new business or companies who haven’t used billboards before might think that the process can be quite daunting but hopefully our guide to buying outdoor advertising below will dispel this.

If you are thinking of investing in billboard advertising for your business, Have a look at our guide to buying outdoor advertising or get in touch with our team who will happily answer any questions that you have.

How much does billboard advertising cost?

That depends on you!

You can purchase a single billboard, multiple billboards or a billboard and advan campaign. If you want to reach out to potential customers in a Town, City or cover the whole County we can do it. Showcase Outdoor can put together a tailored advertising campaign that attracts the right target audience as well as meet your budget.

We offer discounts for long term bookings.

Can i select specific billboard sites and locations?

Of course!

All our outdoor advertising formats allow you to handpick and select specific sites based on your needs and the areas you need to reach.

You can use a specific location to signpost people to your place of business, a location near a competitor, a specific area to attract the right audience. The beauty about outdoor advertising is that it is so flexible.

What do i have to do?

Very little!

We take care of the printing of the posters,poster fixing, photographs and social media promotion, all you have to do is provide artwork.

If you want us to design artwork all you have to do is provide us with a brief, logos and an idea of your message

How long will my outdoor advertising campaign last?


Billboards are booked for a minimum of 2 weeks and we also have clients who book for 3,6,9 or 12 months
Advans can be booked daily, weekly or monthly.

What about my advert design?

Two options

Our creative team will work with you to develop your poster artwork in order to engage with your target audience. Just talk to us and we can take a creative brief from you

If you have a designer, no worries, you can download our production specifications and dimensions for all our formats.

What happens when my campaign goes live?


Once your campaign is has gone live, we will send you photographs of your advert in situ and promote the campaign on our social media channels.

We will also keep in touch with you regarding further services, options and questions that you may have.

This guide to buying outdoor advertising answer your questions? 

If not contact Showcase Outdoor today…

Call us on 01202 670687, email us at or fill in your details below…

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