Achieving short term success from billboard advertising
Short term success from billboard advertising is when you see immediate results from your campaign, like selling all of your tickets for an event. Long term success from outdoor advertising happens over time, like building brand awareness and notoriety within the local area. Due to the flexibility of billboard advertising, it can help your business achieve both so long as its been used the right way.
So how can you achieve short term success from billboard advertising?
First of all your need to set a goal. This is so you can have a clear plan in your mind of what you want to achieve as well as knowing if your campaign has been a success or not in the end.
Reasons to use short term billboard advertising
There are many reasons as to why your business would want to advertise on billboards for a short term period. These include :-
- Seasonal sales.
- New store opening.
- An event or gig.
- College open days
- Theatre production.
- Closing down sale.
Short term success from billboard advertising is all about activation and getting the consumer to make a profitable action towards your business immediately.
How can you measure it’s success?
Without the use of dedicated URL’s or QR Codes, The results of billboard campaigns can still be concrete and measurable. For example, you can see how much product your business sold during the campaign and compare it to when your didn’t.
Short term billboard advertising should be rational and long term advertising is emotional. Your main aim is to provide a call to action that highlights the benefits of choosing your brand.
When advertising on a long term basis you need something that resounds with consumers and build brand over time.
Want to see short term success from billboard advertising? Lets talk, Call Matt on 01202 670687.