advantages of outdoor advertising

What is Outdoor advertising?

Outdoor advertising, also known as out-of-home advertising, is advertising that reaches consumers when they are outside of their homes. We know through research that people now spend over 70% of their waking life out of home. Therefore, advertising outdoors is a perfect way to engage with a large and highly alert audience.

What are the benefits of advertising outdoors?

Advertising outdoors has a high impact

Unlike other formats, outdoor advertising does not need to be invited in. It is part of the urban landscape and cannot be turned off like television and radio.

It demands attention

Roadside billboards are solus and do not have to compete with other ads like newspapers. Often big in size, outdoor makes itself very visible at both close and large distances.

Outdoor advertising is cost effective

When advertising outdoors, it delivers a high ROI due to the large amount of consumers it can reach with a small budget.

Delivers a mass audience

Billboards are perfect for brands and businesses who are trying to reach a broader audience. Outdoor advertising is in public spaces and has access to consumers that are difficult to reach.

Outdoor advertising is the last window of influence

Through research we know that outdoor advertising is the format most seen by shoppers in ‘the last window of influence’ before shopping. You will be able to alter purchasing decisions and signpost them to your brand or business.

Key player in the media mix

Outdoor advertising has been proven to work successfully with other mediums. The impact and reach of outdoor advertising can remind the consumer of the message across other media channels.

83% of people recall seeing outdoor advertising within the last 30 minutes before shopping

what are the benefits to advertising outdoors

Outdoor advertising reaches 98% of the UK Population every week


Advertising outdoors long term

There’s lots of  benefits of booking a billboard long term for businesses who are already doing so understand the value, impact and return on investment.

Due to this, our prime positions often gets snapped up so it’s probably best to get in touch with us quickly for the availability as soon as you have a location in mind.

Outdoor advertising process

Booking outdoor advertising in the UK can seem like a long process, especially for companies that haven’t used it before. It’s actually really easy and customers can book a billboard with these 5 steps:-

  1. Identify your advertising locations.
  2. Check the location’s availability and costs.
  3. Design your advert to ensure that you interact with your target audience.
  4. Production of your posters
  5. Installation of your posters.

Lets take a look at these in greater detail:-

1. Identify your outdoor advertising locations.

You will start by establishing who your desired audience is and where the outdoor advertising locations are in order to engage with them.

You may want to be advertising outdoors close to your business so you can signpost cusomers to your showroom.

2. Check the location’s availability and costs.

Once the outdoor advertising locations have been established, We will then check the available dates and put propose a cost effective package for you.

Showcase Outdoor are a family run, independent outdoor advertising company who aren’t bound by rate cards so we are able to offer discounted package deals for multiple locations or longer term bookings.

3. Design your advert to ensure that you interact with your target audience

You’ve booked your slots, Now don’t waste it. You will need to ensure that your advert relates to the people that you want to see it.

Our creative team will create it correctly so you can meet and engage with your desired audience.

If you have your own designer we will provide artwork specifications and advice for them to work from.

4. Production of your posters

Once you are happy with the final design we will then send it to print. If you prefer to use your own printing firm just get them to deliver it to our depot.

5. Installation of your posters

Our in house installation team will fix your adverts to the billboards. This will be done with care with no peeling sections and correctly joined.

You often see peeling posters on the billboards of national outdoor providers , Not with us. We use higher quality poster material along to ensure that your advert remains in place for the duration of your campaign.

What are the costs for advertising outdoors?

You probably think that billboards are out of reach for small businesses, but this definitely isn’t the case. We believe that outdoor advertising should be available to companies of all sizes and not just big, national brands.

Showcase Outdoor are not bound by rate cards like other outdoor advertising providers, so we are able to offer packages and discounts for multiple locations

Outdoor advertising for local businesses

If you’re looking for a cost effective way to attract customers to your business, then advertising outdoors is the way to go. Showcase Outdoor are the specialists in outdoor advertising for local businesses. that is guaranteed to reach a wider audience than any other advertising platform.

On their daily commute? Stuck in traffic? Waiting at the bus stop? You can engage your target audience as they go about their everyday lives. Our outdoor locations will grab the attention of passers-by.

There are many different purposes to advertising outdoors, they include: attracting tourists, informing residents, alerting students, tempting shoppers and convincing commuters. You can also use it to promote an up and coming event or open day.

Digital outdoor advertising V’s traditional.

With the rise of digital over the past several years it’s important to compare it with traditional outdoor advertising.

Digital outdoor advertising can be costly and out of reach to some companies. As far as traditional billboards go, the cost is much more affordable along with more benefits.

  • Traditional billboards offer exclusivity – When using digital outdoor advertising, you share the ad space with at least 5 other advertisers. This will only give your business 10 seconds coverage in each minute. Whereas traditional outdoor advertising can be secured exclusively, so you are the one and only advertiser using the space.
  • Traditional outdoor advertising costs are within reach – With digital you would pay around £1400-£2000 per 2 week slot with 1/6th of the coverage. Traditional outdoor advertising is more affordable as you would pay £350 per 2 weeks which also gives you exclusivity.
  • Advert transition – Digital runs the risk of consumers missing your advert as they cannot read it fast enough before it changes. Traditional billboards are quite the opposite. Your company is the only one that is displayed and doesn’t get replaced by another advertiser after a few seconds.

Our advertising network

Whether you want local coverage with one billboard to signpost customers to your business or a regional coverage using multiple billboards we can do it.

We have the flexibility to offer outdoor advertising in one or multiple Towns/Cities. This can be achieved through our network of sites situated on major arterial roads and highly populated areas across the South.

Our outdoor advertising network gives your business the opportunity to engage with millions of potential customers on a daily basis.

Want to know more about advertising outdoors?

Contact Showcase Outdoor

Call us on 01202 670687, email us at or fill in your details below…

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