Outdoor advertising costs and the factors involved

Monday, May 28, 2018

outdoor ad costs

Information on outdoor advertising costs and the factors involved

Billboard rental costs vary throughout the UK due to the size and location of the billboard, Normally standard outdoor advertising costs between £250-£400 for 2 weeks. With Showcase Outdoor this cost would include the poster production and fixing.

How much does billboard rental cost?

There are several factors that affect outdoor advertising costs, these include size, location, artwork design,poster printing and the rental period.

We shall look at each one individually below, but let’s start with a breakdown of the billboard rental costs in the UK from relevant providers.

48 sheet billboards based on a 2 week basis with poster printing:-

  • Showcase Outdoor – £450+vat
  • JC Decaux – £673+vat
  • Clear Channel – £519+vat
  • Primesight – £553+vat

Factors affecting Outdoor advertising costs

Outdoor advertising costs in the UK will vary according to these factors:-

Let’s look in greater detail of how each of these factors will affect the outdoor advertising costs.

What are the outdoor advertising costs

Location of the billboard

Location is a massive factor when it comes to billboard rental costs. This is due to the fact that location is a big influence when it comes to how many people see your advert.

Outdoor advertising is measured by:-

  • Footfall,
  • Traffic data of roads,
  • Digital impressions
  • The demographic of the audience.

Footfall is a term for the number of pedestrian or vehicular  traffic that passes by an outdoor advertising site.

In a nutshell the more people that pass by your advert, the more people are likely to see it.

For example, 1.2 million vehicles pass by our Old Wareham Road billboards in Poole every month. That’s why it’s one of the most sort after billboard advertising locations in Dorset.

A busy road may get higher footfall when it comes to vehicular traffic. But a congested traffic light junction with drivers sitting in stationary traffic is likely to get a lot of views with time for them to take in the advertising message.

What are the factors involved in Billboard rental costs


It goes without saying that the larger the billboard, the more outdoor advertising costs to rent.

A huge 96 sheet billboard (40ft x 10ft) holds bigger price tag because it is likely to gain more views along with a much higher impact. Your advert on a 96 sheet billboard will also have a higher poster production rate and this will be a factor in the overall outdoor advertising costs.

Length of the display Period

Display Period refers to the length of time which your advertising message is displayed. Outdoor advertising costs increase according to the length of time you want to rent a billboard.  The longer the display time, the higher the billboard rental costs.

Billboard advertising space is generally booked on a 2 week basis. But our rate reduces the longer you book the space for. We offer great discounts and packages for booking outdoor advertising on a long term basis.

How long should I book billboard advertising for?

The length of a billboard campaign really depends on your budget and what you want to achieve. Whilst a 2 week campaign is effective for events and open days, the most successful billboard campaigns tend to be in place for a minimum of 3 months upwards.

Billboard advertising is successful at building brands and trust with consumers. A long term outdoor advertising campaign builds legitimacy for your business. It also offers a constant exposure of your brand over a long period of time that will make your audience familiar with your product and alter their purchasing decisions.

Short term campaigns can also be really effective too. Booking 2 week blocks are a great way to alter purchasing behaviour when people are close to point-of-purchase or you have an event or open day coming up.

Outdoor advertising costs for 2 weeks

Im only a small business, do i need big budget to use billboard advertising?

You probably think that outdoor advertising costs a lot of money and not within reach of your budget, but this is simply not true – We at Showcase Outdoor believe that billboard rental costs should be affordable to companies of all sizes and not just big, national brands.

Our aim is to make high impact billboard advertising affordable to almost everyone within the local area.

Showcase Outdoor are not bound by rate cards like other outdoor providers, therefore we are able to offer packages, discounts for multiple locations and the same for long term bookings.

Local businesses can expect billboard rental costs to be from as little as £100 per week.

So, no you don’t need big budgets to advertise on a billboard.

Additional outdoor advertising costs

Along with billboard rental costs, You must also think about the additional costs required for the advert design, poster production and fixing of your advert.

All of Showcase Outdoor’s billboards come with printing and fixing included, but other outdoor advertising providers will charge extra for this. Before you sign on the dotted line you need to know what what your billboard rental costs cover. Printing a 48 sheet poster in the UK costs around £120.

The cost of designing your advert is a priority also. Do not waste a great billboard site with the wrong design that doesn’t communicate effectively. It’s worth hiring a designer who has experience in creating billboard adverts. This can cost around £30-£50 per hour.

I’ve seen a location that I want to advertise on, how do I book it?

If you already know which billboard site you want to rent, Please drop us a line.

If you can’t find the billboard that you’re looking for, please get in touch with us and we’ll help you. Email matt@showcaseoutdoor.co.uk or call 01202 670687.

Contact Showcase Outdoor today…

Call us on 01202 670687, email us at matt@showcaseoutdoor.co.uk or fill in your details below…

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