Achieving success from your out of home advertising campaign
Whether you are looking to run a long or short term out of home advertising campaign, there is a guaranteed exposure for your business on billboard adverts. Booking the right locations, designing the right advert with a call to action can bring success to your outdoor advertising..
So, how can you gain success from your out of home advertising campaign?
- Identify your target demographic.
You need to start by Identifying your target demographic. Gain a clear understanding of who you want to engage with through your out of home advertising campaign.
- Do you want to reach men, women or both.
- Age group.
- What income bracket.
- Martial status. etc etc.
Utilise existing customer data and gain an understanding of the customers already buying your product and service. Your out of home advertising campaign must demonstrate an understanding of the sector that you are in and its users. The more you know about your potential customers, the better the chances that you will have reaching them.
Pick the right locations.
Don’t waste your marketing budget on outdoor advertising locations that has hardly any traffic. Use your findings from your above to highlight locations with the highest number of people in your target demographic.
Clear and concise with the advert design.
Less is more with your billboard advertising design. You should utilise the white space within your out of home advertising campaign along with a clear and concise message with no more than 10 words.
Don’t be afraid to keep it simple as you only have a small window of opportunity to capture the attention of passers by.
Incorporate a call to action in your creatives.
Sometimes its difficult to track the success of an out of home campaign. How do you know if its working?
By including a call to action within your advert this will give you the ability to track it. Here are a few ideas:
- Add a promo code that only appears within your out of home advertising campaign.
- Incorporate a dedicated landing page that is short and memorable. You can then track the number of visitors via Google Analytics.
- Add social media hashtags to drive activity via Twitter, Facebook etc etc.
Using the information that you have obtained from tracking your adverts, you can identify how well your out of home advertising campaign has worked.