How does outdoor advertising work
We engage with many out-of-home adverts promoting products and businesses as we go about our daily life, so how does outdoor advertising work and why are they so effective?. We look at this in greater detail in order for you to make an informed decision when looking at ways to market your business.
How does outdoor advertising work when trying to build trust?
People who are planning on handing over their hard earned cash want to know if they can trust the company that they are giving it to, This is where formats like billboard advertising come into play.
Through research we know that 56% of consumers trust outdoor advertising and more importantly 58% of them are likely to act upon an out-of-home advert that they have seen.
So, If people trust outdoor advertising, then they are more likely to trust and engage with the message displayed on them. This can lead to increased footfall and sales for your business.
People are creatures of habit, they commute to work via the same route everyday. If your business is displayed on a billboard situated on a main arterial road, it will be seen multiple times throughout the day by the same person. This will lead to a greater memory recall of your company and what it has to offer.
Another key stat to remember is that 98% of the UK population will see an outdoor advert every week, which is a staggering number and really highlights the impact outdoor advertising can have on a business.
How does outdoor advertising work alongside word of mouth?
When a person sees a striking or funny outdoor advert then they will share on social media platforms. They will also talk about it amongst friends. If they see an advert that sticks in their mind, they will definitely tell others about it. Furthermore, research has shown that 56% will tell their friends about a funny out-of-home advert they have seen. This means that more people will be aware of your business and brand.
Consumers are more alert when they are out-of-home
We are more alert when we are out of the home. Our awareness is heightened by 33% when we are out and and about. This means we are more likely to absorb the message of an OOH advert.
This makes it clear that outdoor advertising in the UK can be very effective for businesses of all sizes. But, in order to achieve this, your campaign needs careful planning with the design, locations and timing of display.
With over 20 years experience in the outdoor advertising industry, Showcase Outdoor has a proven track record in the planning and execution of OOH advertising campaigns at a cost effective price throughout the UK. Our billboard advertising portfolio boasts high impact locations. These are situated on busy arterial roads, highly populated areas and main shopping destinations. This ensures that your message gets seen by as many people as possible.
Please feel free to get in touch with us today to plan your next outdoor advertising campaign.