Building an out-of-home advertising strategy
If you are thinking about putting together an out-of-home advertising strategy for your business, then you understand the effectiveness of outdoor advertising and what it can do for you. Sometimes the thought of implementing a campaign can seem stressful.So here’s a straightforward guide on how to build an out-of-home advertising strategy in order for it to be a success.
Start from scratch
Depending on what type of business you have will impact the sort of outdoor advertising that you use. You could be a college looking to promote an open day to secondary school students or a gym wanting to appeal to people who want to get fit.
So the first step is to identify your target demographic and areas so you can place your out-of-home advertising message in the right spot to engage with the right audience.
Creating attention with your OOH advert
In order for your message to stand out from the clutter and over your competitors you need to create a catchy and memorable advert. There are some great tips to designing an outdoor advert that will lead you in the right direction but here’s a few of the key points:-
- Do not use more than 9 words.
- Good use of colour contrast.
- Clear branding and message.
- Use a powerful image that tells the story.
- Include a killer call to action.
- Insert contact details and how consumers can reach out to you.
I haven’t anyone to design my advert.
If you do not have access to an in house design team then you may want us to design your advert for you. With over 20 years experience in creating successful out-of-home campaigns we know what works and what doesn’t. Normally the cost for this service is around £50-£100
Is your out-of-home advertising strategy for a Town, County or national?
Let’s say you are a hair salon that relies on custom from the immediate vicinity. You wouldn’t need to a nationwide campaign and be more inclined to use one billboard advertising location close to your business to signpost potential customers who are within a 3 mile radius of you.
A 48 sheet OOH advert would be perfect to achieve this. This type of billboard advertising costs as little as £350+vat per 2 weeks and is a great way to drive enquiries within your local area.
On the other hand, let’s say you’re a tourist attraction that pulls visitors from a 50 mile radius. You would look at placing multiple OOH adverts within the main Towns and Cities of this catchment area. Ensure that you have a good coverage in each of these so there’s a strong presence.
If you need help with planning this, please get in touch with us so we can recommend locations and coverage.
Frequently asked questions
How much does a billboard in an out-of-home advertising strategy cost?
This really depends on the scale of your OOH campaign, but below is a few examples to give you an idea of how much it would cost.
- 48 sheet advertising billboard – £350+vat per 2 weeks.
- 96 sheet outdoor billboard – £600+vat per 2 weeks.
- Poster printing – between £70+vat – £150+vat.
- Advert design – £50+vat – £100+vat.
How long does an out-of-home campaign last?
Outdoor ads are typically booked in two week periods. Costs come down the longer that you book the space for. You don’t just save you money when you book long term, Your business will also see the benefits of booking outdoor advertising long term.
What sort of results will I achieve?
If you have :-
- A great advertising message that resonates with your target audience.
- Adverts placed in the right locations.
- Prepared to handle any new customer enquiries generated by the campaign.
Then you will see impressive results.
If you’re new to outdoor advertising and considering on using it for your business, Please get in touch where we can talk through what you would like to achieve. We can come up with a great out-of-home advertising strategy that will meet your needs.