The billboard advertising booking process
Booking billboard advertising in the UK can seem like a daunting process, especially for businesses who haven’t used this format before. Believe it or not it is so easy and can be achieved with these 5 easy steps:-
- Pick your locations based on who you want to target.
- Check availability and costs of the locations.
- Design of your advert to ensure that you reach your target audience
- Printing of your posters
- Poster fixing
Lets take a look at these in greater detail:-
1.Pick your locations based on who you want to target
You start by establishing who your target audience is and where the right billboard advertising locations are in order to engage with them. This is a sure way to success.
You may want to advertise close to your business so you can signpost potential customers to your showroom.
2. Check availability and costs of the locations
Once the right locations have been established, We will then check the available periods and put together a cost effective package for you.
Showcase Outdoor are a family run, independent billboard advertising company who are not restricted by rate cards so we are able to offer discounted package deals for multiple locations or longer term bookings.
3. Design of your advert to ensure that you reach your target audience
You’ve booked the space, So don’t waste it. You will need to ensure that your message relates to the people that you want to see it.
Our creative team will make sure that your advert will be created correctly in order to meet and engage with your desired audience.
If you have your own designer we will provide artwork specifications and advice for them to work from. There are also so great tips on creating an effective billboard advert.
4. Printing of your posters
Once you are 100% happy with the final design of your advert we will send it to printers. If you prefer to use your own printer just get them to deliver it to our depot.
5. Poster fixing
Our in house posting fixing team will place your advert to the billboard. This will be done correctly with no peeling sections and correctly joined.
You often see peeling posters on national outdoor providers billboards, this doesn’t happen with us as we use higher quality poster material along with thick paste to ensure that your advert remains in place for the duration of your campaign.