A guide to ads on billboards

Saturday, May 18, 2019

ads on billboards

A Guide to ads on billboards and their benefits

Unless you live on a remote island, It is said that you will see thousands of ads on billboards everyday. You will engage with a big billboard advertising a college open day as you commute to work or the new perfume on a digital screen in a shopping mall. Outdoor advertising is everywhere.

Billboard advertising comes in lots of different shapes, sizes and prices. So lets take a look at the information that you need in order to run a marketing campaign using billboard ads.

What is the purpose of ads on billboards?

The purpose of billboard advertising is to engage with as many potential customers as possible when they are outside of their home. Ads on billboards create an awareness of products, services, brand and offers of a business.

Billboard ads have been around for a long time and has a proven track record in generating enquiries and increasing sales for companies both local and national.

ads on billboards

How much does it cost to put an ad on a billboard?

Putting an ad on a billboard is affordable for most businesses, The cost depends on factors like size and location.

Business owners who have never used this marketing channel before perceive it to be an expensive medium to invest in. However, this couldn’t be further from the truth and they can be missing out on more sales leads.

In fact, traditional ads on billboards are now really accessible and cost effective than ever. For example, a 48 sheet billboard size can cost as little as £350+vat for 2 weeks.

Advert creatives that work.

If your campaign is focussing on raising awareness and brand building, then billboard advertising is the perfect option. But your advert design shouldn’t be loaded with lots and lots of text.
You only have a short window to attract a motorist, so no more than 10 words within your copy is an ideal amount.
The tone and content should also be considered when using ads on billboards. How does your message come across to the people that are seeing it?. Here’s a few tips:-
  • Will your audience be able to relate to it or should you use a different tone.
  • Does it need to be punchy, funny or serious?.
  • Make sure your brand and business is promoted clearly in your outdoor advertising.

Billboard ad sizes

The 96 sheet is the largest size available out of the traditional billboards which is 40ft x 10ft. However, the most commonly used size of advertising billboard is a 48 sheet (20ft x 10ft).

putting an ad on a billboard
A 48 sheet billboard

What is the future of billboard advertising?

In the past and still today, billboards ads are printed using sections of paper pasted together to form one image. Nowadays, digital outdoor advertising (DOOH) has seen a boom.

In the UK, DOOH produces over 1.2 billion viewed impressions every week. Advertising messages can be changed at a moments notice to correspond with real time events.

In summary

If you are a local business who wants to build their brand and engage with 1000’s of potential customers, then using ads on billboards is the perfect way to achieve this. Please feel free to get in touch with us today to discuss a billboard advertising campaign today.

Contact Showcase Outdoor today…

Call us on 01202 670687, email us at matt@showcaseoutdoor.co.uk or fill in your details below…

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